21-23 Sep 2017 | Bangalore | India's Largest & Most Exciting Analytics Summit

Hotel Park Plaza, BANGALORE

3 days / 50+ Talks
Analytics India Summit

September 21-23, 2017
Hall Arabica

Day 2

3:10- 3:45 pm
Kapil Malhotra

Setting up Analytics for success: Learnings from implementation in an FMCG business

In this talk, Kapil will share his learnings from implementation of analytics in an FMCG business:

Designing the organization structure, and hiring right people

·         Setting up processes – inter/intra functional

·         Partnering with other functions / global and co-own the agenda

·         Overhauling business reporting – no more, no less; data democratization

·         Enabling business strategy and planning – forecasting models / processes

·         Optimizing sales and marketing – ROIs, growth opportunities, sales focus, megacity hyper-targeting

·         Building transformational platform – automated analytics and reporting



Kapil Malhotra

Head – Analytics at PepsiCo

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