His role is primarily focused on harnessing the big data in order to gain useful analytical insights and operational intelligence to drive an effective business strategy. Strategy is integrated with the CRM engine for effective on ground implementation of the customer value proposition. He’s also responsible for driving the next generation digital vision for bank through analytical interventions.
Devendra has been with Kotak Mahindra Bank since 2012. Prior to Kotak, he’s with HDFC Bank as Vertical head for Marketing analytics and Campaign operations. In his 8 years long stint with the bank he was instrumental in leading many transformational strategic analytical initiatives. His rich experience includes Analytics & CRM competency creation, Business Solutioning, Portfolio management, Customer Life cycle management, Datamining and insight generation, BI framework creation and system integration. Prior to HDFC, Devendra was involved in analytical consultancy and project management assignments.
Devendra’s professional qualification includes a bachelor’s degree in Chemical Engineering from ICT( formerly UDCT), Mumbai and Masters in Management Studies(MMS) from Sydenham Institute of Management, Mumbai.