Over the last few years, she has been involved in conceptualizing diverse data science projects and setting up captive analytics divisions for leading organizations in India, UAE & the U.S.A. When asked about her love for analytics, she says that it began when she published a chapter on “White Light Interferometry” during her research internship in Oslo, Norway.
She is a Marketing and Customer Analytics fanatic and has created various algorithms for influencer tracking, sentiment and viral content threshold calibration across social networks in multiple languages ground up.
She has also built an end-to-end process to capture the customer 360 view and has conceptualized an in-house social exchange platform to leverage statistical models across different verticals.
Currently, she heads a team of 20+ expert number crunchers and big data platform enthusiasts and is responsible for the Data Science division at Clover Infotech.