21-23 Sep 2017 | Bangalore | India's Largest & Most Exciting Analytics Summit

Hotel Park Plaza, BANGALORE

3 days / 100+ Speakers
Analytics India Summit

September 15-17, 2016
Head of Data Science at The Weather Company, an IBM Business

Michael Ferrari

Michael Ferrari is the head of data science for the ad products team at The Weather Company, an IBM Business. In this role, he is responsible for defining the data science strategy across all of Weather’s advertising products, which includes LocationFX, WeatherFX, and AudienceFX.

Michael leads a team of data scientists, engineers, and product managers in developing and implementing scalable, data-driven solutions for audience targeting, mobile and location-based targeting, ad attribution, and performance tracking across all of our ad products. He works closely with Weather’s leadership team to identify opportunities that leverage our massive sets of weather, location, and audience data in order to uncover business and consumer insights, and build predictive models for blue chip marketers. Michael is also an affiliate scientist with The National Center for Atmospheric Research (NCAR) Applications Laboratory and an active board member on the American Meteorological Society’s Board on Global Strategies.

In addition, Michael is a research affiliate at the MIT Media Lab where he works on the OpenAG initiative towards the exploration and development of future food systems. Michael holds a doctorate in Geophysical Fluid Dynamics and Evolutionary Biophysics, and a master of science degree from Rutgers University

Michael’s Talk

Leveraging Predictive Analytics to Develop an IoT Infrastructure



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