We now live in a Data driven era, and industry is excited about data that has led to many buzz words such as Analytics/Advance Analytics, ML, DL, AI, RPA, etc. In this presentation, we discuss about what data driven culture in an organisation means and whether data science and these buzz words are enough to drive the culture? We will discuss about the hall marks of a data driven culture. We then break down into what are the characteristics of a data driven culture in an organisation. The presentation is based on successful case studies of the author who implemented data driven culture in organisation.