Amul Desai is curious about anything related to Analytics, from concepts to
technology and its applicability in business. He finds it exciting to see, how,
a well thought out data-driven decision-making aides in managing an
uncertain future for an organization. He has been using analytics to connect
dots between customer behavior, transactions, products, location… given
the constraints of time, indecision and plenty. In last 22 years, Amul has
experienced firsthand the evolution of analytics. From, working on projects
as business analyst, to leading consulting business ensuring profitably
growth. His journey began with working on forecasting demand and
consensus planning for a manufacturer. Financial services gave him an
opportunity to solve high value customer life-cycle management challenges.
The marriage of technology and analytics exposed him to exponentially
growing telecommunication and insurance business. While he ended up
leading P&L business, his passionate has been on learning and mentoring
in the field of Analytics.