In recent years, a number of business segments have successfully used big data and advanced analytics to enhance revenue performance. Numerous technology changes are driving new challenges to revenue management. This case study revolves around changing trends in hospitality and car parking industry. What remains common throughout the revolution of these trends is data. Accurate data insights helps you make right decision at the right time. Seeking to Optimize overall profit at Hotel and Carparks, it is necessary to understand the story that your data is telling you. This is where the real challenge starts as your data may not tell you the complete story. In this session, let’s zoom a bit and also look through the lens of future and determine what could be the changing trends in Hospitality and Car Parking.